No Strings Attached
Stories, laughs, and screw-ups...
Honest conversations about business, reinvention, and the pursuit of the American Dream — from someone who's lived all three.
Whether you're a small business owner, an entrepreneur finding your footing, a trade professional, or someone who simply loves real stories from real life — you're in the right place.
I'm your host, Roger Magalhães — Brazilian-born. Boston-bred. Florida-based. Entrepreneur, speaker, storyteller, and author of Nobody Told Me That. Founder of Shades In Place, Trading Up Consulting, and partner at BlindsOnline.com.
This show is my way of sharing what I've learned, what I've lived, and what I'm still figuring out. No fluff. No filters. Just real conversations that might help you find your own place under the sun.
If you like stories with a Brazilian accent and the occasional bad pun — you're definitely in the right place.
Whether you're tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee — thank you for being here.
Let's get real… with no strings attached.
No Strings Attached
Latest Episodes
#27 - I Thought Partnerships Were A Trap Until I Tried One
Twenty years in business. A book that made me rethink all of it. And a trade show moment that reminded me why I keep showing up.This is Season 3 of No Strings Attached — new format, same honesty — and I'm kicking it off with a personal o...
#26 - Would You Run Off With $1,500?
A client looked Roger dead in the eyes, check in hand, and asked — "What if I give you this and you just disappear?"His answer says everything about how he built his business.This episode is about trust — what it actually means in...
#25 - If You Think It Is Just A Few Screws, You Are Not Ready
"It's just shades." Famous last words.Roger pulls back the curtain on why window treatments are one of the most underestimated trades out there — and why assuming "all the windows are the same" is one of the fastest ways to lose m...
#24 - Why Some Jobs Make Money And Others Don’t
Profit is why we start a business, but nobody warns you how fast it can vanish. One wrong measurement, one damaged item, one “quick install” that turns into a four-hour problem, and the margin you counted on is gone.We talk through the ...
#23 - How A Ten-Day Window Screen Install Built Real Confidence
What starts as a “quick” window treatment install can easily turn into a ten-day grind—and that’s where real growth happens.In this episode of No Strings Attached, I break down a real-world job that tested everything: exterior s...
Fan Mail
hey Roger it’s Alex with Air at your door. Just heard your first episode, and it was great! Love the idea of going in raw and unfiltered. I’m excited to hear more and very inspired by you! Thank you for being you and sharing your experiences!
F AI Rfield, California
