Trading Secrets - education, business & zesty Brazilian sauce
Welcome to Trading Secrets: a podcast about tools, techniques and education on window treatment installations as well as the everyday struggles of our profession. I am your host Roger Magalhaes and to spice things up, I mix those conversations with a bit of zesty Brazilian sauce. As an immigrant from Brazil living in America for over 20 years, I've learned that hard work and perseverance pays off. But THAT, does not happen overnight. What’s the secret to keep moving further up? #1. Keep your eyes and ears open to new opportunities #2. Don't be average, go the extra mile #3. Always look at your glass as half as full, no matter what. Each episode runs between 12 - 18 minutes long and a new show comes out every two weeks on Friday mornings. Thanks for listening and see you soon! Please consider reviewing our podcast here: https://lovethepodcast.com/tradingsecretspodcast
Episodes
20 episodes
E#018 -15 Educational Opportunities with Trading Up Consulting
Trading Up Consulting and Trading Up Academy are filling a huge void in the window fashion industry by providing knowledge & education when it comes to window treatment installation and customer service. Our goal is to raise the standards f...
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Episode 18
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11:56
E#017 - Room for Improvement in the Window Fashion Industry
You might just be starting out in the industry or maybe you’ve been in business for decades. Nonetheless there is one common feature for all successful companies, regardless of size or years in business. And today, we are going to leverage this...
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Episode 17
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9:59
E#016: The Insurance Policy for Window Treatment Installers
Welcome back to the Trading Secrets Podcast.This show is sponsored by WCAA - the Window Coverings Association of America. Their mission is to make available educational and networking opportunities, to encourage a code of ethics for fair...
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7:28
E#015: Details Matter in the Window Treatment Industry
A large portion of the window fashions industry is dedicated to discretionary income: Getting consumers with money to spend on things they want versus things they need. For that reason, these consumers can be very selective about th...
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Episode 15
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7:17
E#014 - The Kaizen Way: Window Treatment Installer Tips
In today’s episode of the Trading Secrets Podcast we are talking about the kaizen way. This is one of my favorite Japanese words and concepts that I apply to my life and my business that has really made a huge impact not just on mys...
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9:28
E#013 - Celebrating Small Victories in the Window Fashion Industry
In case you didn’t know … I’ve almost left this Earth four times. And I wasn’t even 25 yet. Intrigued? In this episode of the Trading Secrets Podcast, we discuss the importance of not celebrating just your biggest victor...
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Episode 0
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9:46
E#012 - Hidden In Plain Sight: Tips for Window Treatment Installers
Unless you are trying to avoid being discovered by the FBI or the IRS, your name should be all over the place …Confused? Don’t be. In today’s episode of the Trading Secrets Podcast, we will be discussing th...
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9:12
E#011 - Mr. Know It All: Strategies for Window Treatment Installers
On today’s episode of The Trading Secrets Podcast we are talking about ego and the long term effect it can have on your business. You all know how important continuing education and learning is to me, and in this episode, I l...
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Episode 0
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9:36
E#010: Should I stay or Should I go?: Window Treatment Installer Tips
Hello everyone, welcome back to another episode of The Trading Secrets Podcast. In today’s show, we are going to talk about the importance of networking events and seminars and why attending home shows can help you become a b...
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10:23
E#009 - Avoidable Mistakes; Window Covering Dealer Edition
On today’s episode of Trading Secrets Podcast I will share with you an installation project that resulted in an unhappy client, unhappy installer, and unhappy dealer. In every industry, companies strive to provide the best service f...
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Episode 9
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15:55
E#008 - Installation Startup Course: Education for Window Treatment Installers
Why I created the Installation Start Up CourseBrought to you by WCAA (Window Coverings Association of America)In today’s show we are going to talk about what the installation course is and why I created it! If y...
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15:51
E#007 - One Major Goal in 2022 for a Window Treatment Installer
In today’s episode, let’s talk about motorization and home automation, along with how you need to get involved in this trend ASAP. This trend has been on the rise since 2006 and is now exploding exponentially.This is the first show of 20...
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12:22
E#006 - One Word and Nine Meanings: Window Treatment Installer Tips
In today’s episode, we are going to be talking about one word and nine meanings. This one word represents 9 qualities that any top-notch installer needs to have.Last week I received a Christmas card from my graphic designer, designed by ...
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15:56
E#005 - Seven Way To Put Safety First In Your Window Treatment Business
In this episode we are going through seven ways to put safety first in your window covering business. This includes proper ways to load your van, cordless treatments, as well as what installers can do to keep themselves and others safe.F...
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14:48
E#004 - Virtual Window Treatment Installer Pro a.k.a. VIP Card
In today’s episode we are going to be talking about Virtual Installer Pro – or VIP – card. Wouldn’t it be nice if you had access to a seasoned installer that you could ask all your installation questions to, bounce ideas off of, and get advice?...
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9:11
E#003 - Don't You Dare To Ask Me That!: Window Fashion Industry Advice
In today’s episode, we are going to be talking about the problems I have faced with social media. It’s been difficult finding someone to help me create content that is engaging and true to me and my business.In trying to be efficient wit...
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12:32
E#002 - Details Matter in the Window Fashion Industry
In today’s episode we are going to be talking about the little details that can make a big difference. If you are in a service-based industry, every step of your customer interaction is important and should be given the same amount of care....
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13:55
E#001 - If you are afraid of money, money will be afraid of you!
When I first started my company in 2006, I planned on creating a giant company with fleets of vans and employees who worked while I counted money and lived the American dream.I got to a point where I had 2 vans and 3 guys working for me...
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10:13
E#000 - 'Lobstah', shoe shine box and being fired for doing a good job!
Welcome to the first episode of the Trading Secrets podcast. I’m your host Roger Magalhaes, and for today’s episode I want to introduce myself, let you know what this podcast is about, and why I decided to create this show...
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24:56