
No Strings Attached – Untangling Conversations About Shady Topics
Welcome to No Strings Attached – Untangling Conversations About Shady Topics, the podcast where we pull back the curtain on the window covering industry!
Hosted by Roger Magalhaes, this show is a dynamic blend of expertise, personal experiences, and real talk about the challenges trade professionals, industry insiders, and even savvy consumers face.
My first podcast adventure, Trading Secrets Podcast, became a huge success—downloaded across six continents—proving there’s a real demand for open and honest conversations in our industry.
After a hiatus, I’m back—fully energized and ready to take things to the next level by incorporating insights from my three popular newsletters: Trading Secrets, Blind Audacity, and We Dress Naked Windows.
Each episode is a mix of industry insights, business strategies, and a touch of Brazilian zest—blending personal stories, a workaholic lifestyle, and my never-ending goal of outperforming myself. And of course, expect a few laughs along the way because what’s life without a little humor?
Whether you’re an installer, dealer, designer, manufacturer, or a homeowner looking to make smarter window treatment choices, this is your go-to space for candid conversations and expert advice.
No fluff. No sugarcoating. Just real talk, real tips, and real growth.
Let’s get untangled!
Roger Magalhaes
No Strings Attached – Untangling Conversations About Shady Topics
Former Trading Secrets Podcast - Installation Startup Course: Education for Window Treatment Installers
Why I created the Installation Start Up Course
Brought to you by WCAA (Window Coverings Association of America)
In today’s show we are going to talk about what the installation course is and why I created it!
If you are in the industry, you can probably agree that window treatment installation or the window treatment industry as a whole are not something that people are very familiar with.
Because of this, we (as installers) often receive many questions about what exactly it is that we do and how this is *actually* an industry and possible career. I did not believe that this could be a rewarding career when my cousin told me that he was installing window shades.
I’ve been in this industry for 15+ years and we are seeing more growth potential now than ever before.
Be sure to listen to the end to learn what is included in this course, how affordable we’ve made it, and how you can become involved in one of the fastest growing industries to date.
Head here to sign-up for the Installation & Start Up Course
To learn more about me, my background, and my goals within this industry, head here.
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Checkout The Wise Community here to learn how to Install like a Pro!
And always remember, never stop learning.
Roger