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No Strings Attached
Stories, laughs, and screw-ups...
Honest conversations about business, reinvention, and the pursuit of the American Dream — from someone who’s lived all three.
Whether you’re a small business owner, an entrepreneur finding your footing, a trade professional, or someone who simply loves real stories from real life — you’re in the right place.
I’m your host, Roger Magalhães — Brazilian-born. Boston-bred. Florida-based.
Entrepreneur, speaker, storyteller, and author of Nobody Told Me That — arriving September 2026.
Founder of Shades In Place, Trading Up Consulting, and partner at BlindsOnline.com.
This show is my way of sharing what I’ve learned, what I’ve lived, and what I’m still figuring out. No fluff. No filters.
Just real conversations that might help you find your own place under the sun.
If you like stories with a Brazilian accent and the occasional bad pun — you’re definitely in the right place.
Whether you’re tuning in from a job site, your morning commute, or a sunny porch with a cup of coffee — thank you for being here.
Let’s get real… with no strings attached.
No Strings Attached
[TS] - Should I stay or Should I go?: Window Treatment Installer Tips
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Episode Overview
Welcome back to another episode of The Trading Secrets Podcast! In this episode, Roger dives into the often-underrated value of networking, seminars, and home shows within the window treatment industry.
Have you ever wondered if attending a trade expo is truly worth your time? Roger shares why these events can be a game changer for your career, offering actionable tips on how to prepare, get the most value, and skyrocket your professional growth.
This episode is sponsored by the Window Coverings Association of America, whose mission is to provide educational and networking opportunities to its members, making sure “you will never be in business alone.”
Key Topics and Takeaways
- Why Networking Events Matter: Real stories and practical advice on the impact of industry seminars and expos on professional success for window treatment professionals.
- How to Prepare for Your First Trade Show: Roger’s best tricks for making a strong impression, maximizing learning, and building connections.
- Major Industry Events: Shoutout to the International Window Covering Expo (
- www.iwce-vision.com), highlighting the value of participating in major gatherings, including his own personal experiences.
- Building Community: The importance of joining industry groups like WCAA so you never feel isolated in your window covering business.
- The ROI of Showing Up: Why showing up at these events can lead to long-term gains, unexpected opportunities, and a more resilient business.
Notable Quotes & Sentiments
“Be sure to listen to the end of this episode for tips & tricks on how to best prepare for your first live event and my top reasons for attending. These events were—and are—a GAME CHANGER for me and my business.”
“When you join WCAA, you will never be in business alone.”
🎙️ No Strings Attached — with Roger Magalhães
🎧 This Episode Is Brought to You By BlindsOnline.com
With 60+ years of combined industry expertise, BlindsOnline.com makes window shopping simple.
✉️ Roger's Newsletters:
📩 Keep It Simple — for BlindsOnline customers & homeowners
📩 We Dress Naked Windows — for Shades In Place clients
📩 Trading Secrets — for window treatment trade professionals
📩 Stories in Motion — the pursuit of your place under the sun.
📚 Upcoming Book Nobody Told Me That
