E#003 - Don't You Dare To Ask Me That!: Window Fashion Industry Advice

In today’s episode, we are going to be talking about the problems I have faced with social media. It’s been difficult finding someone to help me create content that is engaging and true to me and my business.

In trying to be efficient with my time, I realized that I don’t do social media very well. I enjoy the interaction with customers and colleagues, but I am not very good at playing the algorithms. I decided to start working with someone to help me create and curate my social media posts.

Initially, I worked with someone for 3 weeks on my social media. Suddenly, she stopped communicating with me and I have been unable to contact her since. The next person I worked with was recommended by colleagues. I was supposed to create a shared folder with logos, etc. for her to pull from, but I became busy and she posted without allowing me to proof the post first. When I explained to her that I wanted to verify posts before she sent them, she took great offense. We realized we were not a good match.

Now, I am working with Emily Moore, owner of Lingows Media in Denver. The experience has been totally different than with the previous people. Emily and her company have made a great effort to understand my needs and my business needs.

If you are in the service industry, no matter how long you have been in business, you have to understand that your business is not about you. Your business is about your customer. That is why Emily’s approach worked so well. It is your job to provide a service to your client. 

Learn about Lingows Media

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To learn more about me, my background, and my goals within this industry, head here.

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And always remember, never stop learning.

Roger