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No Strings Attached – Untangling Conversations About Shady Topics
Welcome to No Strings Attached – Untangling Conversations About Shady Topics, the podcast where we pull back the curtain on the window covering industry!
Hosted by Roger Magalhaes, this show is a dynamic blend of expertise, personal experiences, and real talk about the challenges trade professionals, industry insiders, and even savvy consumers face.
My first podcast adventure, Trading Secrets Podcast, became a huge success—downloaded across six continents—proving there’s a real demand for open and honest conversations in our industry.
After a hiatus, I’m back—fully energized and ready to take things to the next level by incorporating insights from my three popular newsletters: Trading Secrets, Blind Audacity, and We Dress Naked Windows.
Each episode is a mix of industry insights, business strategies, and a touch of Brazilian zest—blending personal stories, a workaholic lifestyle, and my never-ending goal of outperforming myself. And of course, expect a few laughs along the way because what’s life without a little humor?
Whether you’re an installer, dealer, designer, manufacturer, or a homeowner looking to make smarter window treatment choices, this is your go-to space for candid conversations and expert advice.
No fluff. No sugarcoating. Just real talk, real tips, and real growth.
Let’s get untangled!
Roger Magalhaes
No Strings Attached – Untangling Conversations About Shady Topics
Former Trading Secrets Podcast - Don't You Dare To Ask Me That!: Window Fashion Industry Advice
In today’s episode, we are going to be talking about the problems I have faced with social media. It’s been difficult finding someone to help me create content that is engaging and true to me and my business.
In trying to be efficient with my time, I realized that I don’t do social media very well. I enjoy the interaction with customers and colleagues, but I am not very good at playing the algorithms. I decided to start working with someone to help me create and curate my social media posts.
Initially, I worked with someone for 3 weeks on my social media. Suddenly, she stopped communicating with me and I have been unable to contact her since. The next person I worked with was recommended by colleagues. I was supposed to create a shared folder with logos, etc. for her to pull from, but I became busy and she posted without allowing me to proof the post first. When I explained to her that I wanted to verify posts before she sent them, she took great offense. We realized we were not a good match.
Now, I am working with Emily Moore, owner of Lingows Media in Denver. The experience has been totally different than with the previous people. Emily and her company have made a great effort to understand my needs and my business needs.
If you are in the service industry, no matter how long you have been in business, you have to understand that your business is not about you. Your business is about your customer. That is why Emily’s approach worked so well. It is your job to provide a service to your client.
Learn about Lingows Media
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To learn more about me, my background, and my goals within this industry, head here.
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And always remember, never stop learning.
Roger