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No Strings Attached – Untangling Conversations About Shady Topics
Welcome to No Strings Attached – Untangling Conversations About Shady Topics, the podcast where we pull back the curtain on the window covering industry!
Hosted by Roger Magalhaes, this show is a dynamic blend of expertise, personal experiences, and real talk about the challenges trade professionals, industry insiders, and even savvy consumers face.
My first podcast adventure, Trading Secrets Podcast, became a huge success—downloaded across six continents—proving there’s a real demand for open and honest conversations in our industry.
After a hiatus, I’m back—fully energized and ready to take things to the next level by incorporating insights from my three popular newsletters: Trading Secrets, Blind Audacity, and We Dress Naked Windows.
Each episode is a mix of industry insights, business strategies, and a touch of Brazilian zest—blending personal stories, a workaholic lifestyle, and my never-ending goal of outperforming myself. And of course, expect a few laughs along the way because what’s life without a little humor?
Whether you’re an installer, dealer, designer, manufacturer, or a homeowner looking to make smarter window treatment choices, this is your go-to space for candid conversations and expert advice.
No fluff. No sugarcoating. Just real talk, real tips, and real growth.
Let’s get untangled!
Roger Magalhaes
No Strings Attached – Untangling Conversations About Shady Topics
Former Trading Secrets Podcast - One Word and Nine Meanings: Window Treatment Installer Tips
In today’s episode, we are going to be talking about one word and nine meanings. This one word represents 9 qualities that any top-notch installer needs to have.
Last week I received a Christmas card from my graphic designer, designed by her with one word on the cover. That word was gratitude, but she had also turned it into an acrostic, meaning each letter of the word represented another word. This inspired me to create a version for window treatment installers.
Gratitude itself is the quality of being thankful, appreciative, and returning kindness. Window treatment installers provide a service that isn’t necessarily needed but wanted, so I am always grateful for the work I have and that people want to work with me.
In my version of gratitude, the G stands for great. Always go above and beyond in your installations. R stands for resilient. Not everything will always run smoothly and you have to adapt. A stands for adaptable which ties into resilience. T is for trustworthy. We are going into peoples’ homes, and it is important to foster trust with your clients. It takes time but you can earn it.
Next, the letter I stands for insightful. You have to understand the products and the project inside out. You need to be able to answer your clients’ questions. T is for thoughtful, which is related to insightful but also means you think ahead to make your installation as effortless as possible. The letter U stands for uninhibited; you need to be comfortable working with new people and unfamiliar situations. D stands for dependable, which is one of the most important qualities you can have. E stands for engaging. Interact with your clients, designers, and suppliers.
Dionne Katinas - DK Design Agency
To learn more about me, my background, and my goals within this industry, head here.
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And always remember, never stop learning.
Roger